From Eureka to Reality.


Had a Eureka moment? We're here to help bring it to life. Based in London and Da Nang - Vietnam, we’re here to mutate budding or seasoned entrepreneurs’ golden ideas through disruptive tech and tried implementation tactics.


A world-class team of web and app developers and experts in rapid-growth tech startups, Xenia combines experience with cutting-edge tech to provide app-based solutions for entrepreneurs. We'll build you an app to be proud of to your exact specifications and design.


But we don’t stop there.
Whatever your idea is, we’ll ensure it’s built robustly and sustainably. Once complete, we’ll be on hand to safeguard the smooth-running of your app and offer consultation on executing the most efficient implementation strategy.


Breaking the mould of traditional software development labs, we're an outgoing bunch who offer a handful of bespoke services to ensure you're nothing but delighted with the outcome of your project, from Eureka to revenue.

App Development

Bespoke mobile and web app development is our bread and butter! Specialising in React Native and NodeJS, we can build to design any project and integrate cutting-edge features to aggressive deadlines. We're also happy to build you a prototype app to kickstart your journey.

Web Design

Need a website? We're perfectionists when it comes to web design and will build your SEO-optimised, responsive website using HTML, CSS, JavaScript and JQuery. Need a little more control over your content? We'll be happy to build you a fresh looking WordPress site that you can edit without using code.


Startup specialists with proven track records, we're on hand to offer consultation to your company and add value wherever required. With over 30 years' combined industry experience, we excel in advising hospitality companies.


We have a fund for suitable projects looking to raise seed capital. Get in touch with us to discuss potential funding opportunities. Any chosen projects will be given discounted rates to all Xenia services.


Got a great idea but need a helping hand in making it a reality? We've got your back. Xenia offers a fully-fledged incubator which combines all of the above services in return for an agreed equity stake in your company.
We offer all of the below for suitable projects:

  • Seed funding
  • Design and Prototyping
  • App development
  • Ongoing consultation and support
  • About

    Founded in 2017, Xenia is run by entrepreneurs with proven track records at C-level positions in successful tech startups. Based in Da Nang and London, we’re delighted to be your guide from that Eureka moment to the reality of your own revenue-generating tech company.
    Meet just a few of the many key members of the team below:


    Will Macfarlane

    Founder, CEO

    Co-founder of Boobytrapp and formerly COO at Rota, a high-growth London-based startup, Will has over ten years' hospitality and tech experience, working with the likes of onefinestay, The Four Seasons, Itsu and The Capital Hotel before leaving London behind for Vietnam. A wannabe foodie, Will tried his hand as a chef before ultimately realising that no-one trusts a skinny cook.

    Xenia - CJ Daniel-Nield

    CJ Daniel-Nield

    Head of Product

    Originally from New Zealand, CJ moved to London in 2015 where he joined Rota as Head of Product, overseeing delivery of features and improvements of the web and mobile apps before owning the white label SaaS launch of the product. CJ flew planes for the NZ airforce before accepting he’ll never make the Top Gun academy.


    Duncan Kelso

    Lead Developer

    'The King of Code' - With a BSc in Computer Science and an abundance of experience in complex coding, Duncan is our main man when it comes to building out our clients' ideas. Duncan still sits on the board of Car Quids and Huskr, both companies that he founded, and is in constant high-demand for his unrivalled coding competence.


    Simone Bentley


    Our resident Australian has a diploma in Small Business Management and over 7 years hospitality experience working in five star resorts, bars, restaurants and hotels in Australia and the UK. Fortunately for us, Simone decided to give the tech world a go.


    Wojciech Romanski

    Senior Developer

    A lover of complex coding challenges, Wojciech is an expert in pragmatically developing web apps and has single-handedly built innovative and ingenious web-based solutions, significantly reducing overheads for his numerous international clients.


    Hoan Phan

    Graphic Designer

    Before becoming a graphic designer, Hoan quite literally sailed the world working on a cruise liner, the inluence of which is highly noticeable in his art and design creations. When he's not tied up in a Xenia project, Hoan paints, designs clothing and is involved with numerous charities.

    Our Work

    We're passionate about creating beautiful work for our clients. Below you can see some examples of our creations. Contact us today for a quote.

    Request a Quote

    Interested in hearing more about how Xenia can help you? We'd love to hear from you - get in touch via the contact form below or drop us a call at any time and we'll be on hand to discuss your project.

    Contact Info

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